By Alisa S. Preston, Director and Master Instructor
While the business has actually been in operation for 15 years, it was 5 years ago today when Tyler and I shook hands, closed our eyes, and leaped into the icy cold December waters of Saanich Inlet as the new owners of Rockfish Divers. So much has happened in what appears to be such a short time, but in some ways we can hardly remember what our lives were like before Rockfish. However, the pace of our existence has been more akin to a roller coaster ride with all sorts of exciting ups and down, and it just keeps getting better. In small family businesses, continuing to be in operation after 3 years is a small miracle given the challenges of finances, relationships, economic stability, and unknown risks. Making it to 5 years is pretty special. What we are especially proud of is the values we outlined in our very first business plan are very much the core behind our continuing business today:
Our goal of integrating education opportunities, equipment availability both for rent and purchase, and offering lots of opportunities for fun and rewarding experiences was achieved early, and has been continuing to build ever since. However, we couldn't have done this without the incredibly supportive Rockfish Divers community that we are very thankful to have. This segues into our latest announcement!
We are very excited to kick off this year's "12 Days of Rockfishmas" with a new initiative that gives back to our customers. For every dollar spent at Rockfish, 5% of the pre-tax value will be added to our new "Charter Bucks" loyalty program (used equipment purchases and dive travel external to Rockfish excluded). These funds can be applied at any time towards the diving or snorkeling charters available through Rockfish Divers, or towards dive equipment rentals (based on availability). With our enhanced charter program, and new Rockfish Divers Charter Membership, this is the gift that continues to give back over and over.
However, our staff at Rockfish all agree that "Charter Bucks" is a really lame name! Please help us choose a better name for our new loyalty program. You can submit your suggestions through the entry page below for your chance at a special door prize to be announced at the end of Rockfishmas 2017 along with the chosen revised name for this program.
From Tyler, myself (Alisa) and all of us at Rockfish Divers, Merry Fishmas and thank you for your continuing support.
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Rockfish Divers is focused on community and educating divers on safety and environmental issues that impact the aquatic ecosystem. If you have an idea for a topic you would like us to feature, please submit it through the link below and stay tuned.